The personal brand is a true «professional life insurance» and has a direct relationship with the relevance, reputation of the lawyer, his ability to attract new clients and cases, their loyalty and the employability of the legal professional.Destaca por: - An essential book for professionals who want to make a qualitative leap in their career.- An essential book for professionals who want to make a qualitative leap in their career.- Aporta ideas clave para la mejora competitiva de los abogados en el mercado.